* acknowledge that it's going to happen;If the music industry had, like the author suggests, found a way to get most people to pay for accessing a network like Napster in the early days of music file sharing, it would probably not find itself in the poor position it is now: hated by a majority of consumers while not really making much money in the process. The music industry will have to reshape its approach to the digital medium or face the prospect of a (timely) death.
* find a place to collect a toll;
* charge a fee that's low enough to get buy-in from the majority;
* ignore the penny-ante fee evaders;
* sue the blistering crap out of the big-time fee-evaders.
[via Guardian]
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that seems reasonable, but i guess the tough part there is deciding how much is too much fee-evading, because honestly, everyone is going to try and evade, at least to some extent. why would you pay for something if you can get away with not paying?
ReplyDeleteGood point. This is why it has to somehow be the case that it is more "expensive" (either in terms of time or effort necessary) to evade such a toll than to simply pay it. Apple's ITunes store is a perfect example of this. While it still has some problems, it makes it much less expensive in terms of overall resources expended (time, effort, money, potential penalty for stealing) to simply buy the music on ITunes than to go through all the hoops of finding a file-sharing program, then the song(s) you want, then downloading the song(s), and then worrying about being penalized (severely) for downloading the song(s) illegally. The Music Industry should look at ITunes more carefully.
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